AL MUTEL / PROCESS
From brief to a clear, buildable picture.
Six clear stages that make every decision understood before execution — whether the project is a space, an identity or a film.
- 01DISCOVER
Discover
We listen: the project, its users, the site, rough budget and timeline.
OUTPUTProject brief
- 02DEFINE
Define
We define scope, deliverables and priorities clearly before any design.
OUTPUTAgreed scope & deliverables
- 03CONCEPT
Concept
We develop the core idea: character, references, moodboard and first layout.
OUTPUTDesign direction & moodboard
- 04DEVELOP
Develop
We detail layouts, materials and lighting — or storyboard and identity — per service.
OUTPUTLayouts, materials, storyboards
- 05VISUALIZE
Visualize
We produce final visuals: 3D views, film, or identity applications.
OUTPUTFinal visuals
- 06DELIVER
Deliver
We review together and hand over files ready for build or publishing.
OUTPUTFinal delivery package
AL MUTEL / YOUR NEXT PROJECT
