Motion Graphics

Base360 — SaaS Product Launch Film

Motion design and UI animation that explains a complex platform in 70 seconds.

Status
Studio Work
Year
2026
Location
Remote
Field
Motion Graphics
01 / Overview

Base360 brings every conversation, channel and lead into one intelligent system — social comments, DMs, WhatsApp, SMS, calls and email — with AI agents that automate communication and capture leads.

02 / Challenge

A platform with many channels and features — the viewer needs to understand it quickly and feel excited in under a minute and a half.

03 / Concept

Turning chaos into a system: scattered channels converge into one interface, and every interaction becomes a measurable opportunity.

04 / STRATEGY

How the project was built.

01

Storyboard

Building the story scene by scene before animating, to keep the message clear.

02

UI animation

Clean animation of interface elements showing how the platform actually works.

03

Pacing

Dynamic transitions and cinematic pacing that make technical content engaging.

04

Editing

Final edit synced to music and ready for launch across platforms.

06 / DELIVERABLES
  • 70-second launch film
  • Storyboard
  • UI animation
  • Final edit

TOOLS · After Effects · Illustrator · Premiere Pro · AI-assisted tools

07 / PROCESS
  1. 01Product understanding
  2. 02Script & storyboard
  3. 03Style frames
  4. 04Animation
  5. 05Edit & delivery
NEXT PROJECT

Growing Plants — Motion Piece

AL MUTEL / YOUR NEXT PROJECT

Have a project? Let’s turn it into clear, finished work — designed, filmed or built.